Beauty of Joseon is a skincare brand that encapsulates the essence of the illustrious Joseon Dynasty. Inspired by the beauty secrets and traditions of that era. The brand offers a range of products that combine time-honored ingredients with modern skincare technology.

Section 1: Firstly The Legacy of Joseon Beauty Secrets 1.1 Joseon Dynasty’s Beauty Traditions: Explore the historical significance of beauty in the Joseon Dynasty . And  how it shaped the skincare rituals of the time. Discover the ancient wisdom and practices that draws inspiration from.

1.2 The Essence of Korean Traditional Medicine: secondly Hanbang, the traditional Korean herbal medicine, serves as the foundation for Beauty of Joseon’s skincare philosophy. Learn about the potent ingredients derived from natural herbs that are infused into their products.

Section 2: Unveiling the Skincare Line 2.1 Radiant Glow: Discover the Gwanghallu Oil, a coveted facial oil that nourishes and revitalizes the skin, leaving it with a radiant and youthful glow.

2.2 Dynasty Cream: Experience the luxurious Dynasty Cream, formulated with traditional ingredients for example, ginseng and orchid extract. Known for their anti-aging properties. This cream helps restore vitality and elasticity to the skin.

2.3 Revitalizing Essence: The Revitalizing Essence is a lightweight, hydrating formula that deeply moisturizes the skin while improving its texture and tone. Infused with traditional Korean herbs, it helps rejuvenate and revitalize the skin.

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    Beauty of Joseon Dynasty Cream 50ml (1.69 fl.oz.)

    £20.00

    What it is
    Meet the ‘Dynasty Cream,’ our very first product here at Beauty of Joseon, and a long-time favorite of many of our customers. Its firm and creamy texture gives your skin deep, long-lasting moisture and nourishment. This all-in-one cream is filled with good-for-skin ingredients like rice bran water, ginseng water, squalane, and niacinamide. These ingredients help to keep your skin healthy, hydrated, and balanced. Its firm texture sinks into your skin, providing moisture and nourishment from deep within.

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    Beauty of Joseon Radiance Cleansing Balm (80g)

    £19.00

    What it is
    It is a balm-type cleansing oil that gently melts eye, lip, base makeup and sebum. It contains rice bran and various grain extracts, so the skin does not get dry and remains moist.

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    Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin

    £17.00

    What it is
    This serum is designed for individuals dealing with pigmentation issues and uneven skin complexion. Infused with 68% rice bran water and 2% alpha arbutin, it works diligently to illuminate and boost the health of your skin.

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    Beauty of Joseon Glow Serum : Propolis + Niacinamide

    £17.00

    What it is
    This serum is made for those struggling with enlarged pores and skin inflammation. With a blend of 60% propolis extract and 2% niacinamide, it skillfully manages sebum production while ensuring your skin remains hydrated.

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    Beauty of Joseon Ginseng Essence Water, 150ml, 5fl.oz.

    £17.00

    What it is

    Ginseng has been a cherished herb in Korean history, renowned for its benefits to our overall health and particularly our skin. Our Ginseng Essence Water, made with 80% ginseng water, harnesses the natural power of ginseng, nourishing and hydrating the skin deeply. This essence not only supplies your skin with ample moisture and nutrients but also ensures long-lasting hydration.

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    Beauty of Joseon Ginseng Cleansing Oil 210ml

    £17.00
    • What it is
      At Beauty of Joseon, we value cleansing as the most important step in skincare. If neglected, skin impurities and sebum can build up in your pores, potentially causing skin inflammation. Our cleansing oil gently emulsifies and removes these impurities, ensuring a clean and refreshed complexion.
      Over time, our team has numerously tested many products to find the perfect base oil for our cleansing solution. We selected Glycine Soja oil as a base for its lightweight yet potent cleansing properties, effectively removing dirt, sebum, and makeup residue. Enriched with ginseng seed oil, our cleansing oil imparts a subtle, calming scent, transforming your skincare routine into a peaceful ritual.
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    Beauty of Joseon Green Plum Refreshing Cleanser (100ml, 3.38 fl.oz.)

    £16.00

    What it is​
    Choosing a cleanser involves finding a balance between thorough cleansing and maintaining the skin’s barrier health. Our Green Plum Refreshing Cleanser, with its gentle, slightly acidic formulation, harnesses the power of plant-derived extracts from plum and mung bean seeds to achieve just that.

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    Beauty of Joseon Revive Eye Serum : Ginseng + Retinal

    £16.00

    What it is
    The loss of protein, which provides elasticity to our skin’s dermal layer, leads to a decrease in collagen and hyaluronic acid, resulting in wrinkles. We developed an eye serum designed to mitigate these wrinkles, combining ginseng extract and retinal.

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    Beauty of Joseon – Revive Serum

    £15.00

    Product description

    Major Ingredients: Panax Ginseng Root Water, Water, Butylene Glycol, Snail Secretion Filtrate, Dipropylene Glycol, 1,2-Hexanediol, Glycerin, Niacinamide, Propanediol, Trehalose, Carbomer, Tromethamine, Xanthan Gum, Centella Asiatica Extract, Ganoderma Lucidum (Mushroom) Extract, Panax Ginseng Root Extract, Malt Extract, Sodium Polyacrylate, Adenosine, Glyceryl Acrylate/Acrylic Acid Copolymer, Disodium EDTA, Phellinus Linteus Extract, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Forsythia Suspensa Fruit Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Scutellaria Baicalensis Root Extract, Sodium Acetylated Hyaluronate

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    Beauty of Joseon Apricot Blossom Peeling Gel, 120ml

    £14.00

    What it is

    This is a gommage type exfoliator, enriched with 19% Prunus Mume Flower Water and 8% plant-based Cellulose. It aims to alleviate skin concerns linked to uneven texture and excessive sebum production.

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    Beauty of Joseon Calming Serum : Green tea + Panthenol

    £14.00

    What it is

    This serum is formulated to alleviate skin discomfort caused by UV exposure and other external stressors.
    Our chosen base ingredients are green tea, a renowned antioxidant, and mugwort, a herb acclaimed for its skin-soothing properties. We’ve incorporated panthenol to complement and enhance the protective qualities of these elements. Together, green tea and mugwort hydrate and calm the skin, while panthenol creates a moisture shield, preventing further irritation.